Beauty

1. Alexia, tell us a bit about how you got started in this business in New York City?… and some of your professional background.

In the late 80’S as a young girl living in NYC, I got the big break by being chosen to do my apprenticeship (after having finished the required time of study-practice and getting my license); in a very well known Salon on 5th Ave & 57th; moving onto being a Junior Stylist and then a Senior one in a Soho Salon.

I had some months in LA working on Music Videos for a TV Production Co.
Then, later on Becoming a Paul Mitchell Educator once I had moved to St. Thomas, US Virgin Islands. Working for this Company taught me to present and project myself as a true professional, working as a team representing and selling a name brand and truly understand the business and creative aspect of it.

While in St. Thomas I was Chief hair designer for the “Repertory Theatre Company” during my employment in a Hair Salon until I opened my first business at the “Ritz-Carlton” St.Thomas and then moving to beautiful Puerto Vallarta and within a couple of years; opening my “Colorizimo Hair Studio” 12 years ago!

2. Why did you choose to live in  Puerto Vallarta? 

Vallarta is geographically blessed; with rivers,mountains and beaches, a cosmopolitan young city and an eclectic blend of foreign and Mexican residents; a combination that I happen to really enjoy!.

One can really enjoy the “surf-chic” or “beachy-trendy” lifestyle that I love…..

3. Why did you decide to specialize as a Colorist-Hair Designer?

I’m fascinated with Dimensional Hair color! Close your eyes for a minute and imagine a world without color; visualize it all in black and white… How dull and boring!!!!
Every visual is infused with color…Color is transformation; just as in nature there are many hues of one color; take a blonde for example, there are beige, platinum, ash, golden, rose-golden, yellow,etc..!
The possibilities with color are endless and a haircut compliments color and vice-versa.

4. How did you receive the name  “the Queen of Highlites”?

When you’re passionate about something, clients feel it, see it and vibe it…one day my good friend Rose spontaneously said to me…that’s it; you’re “La Reina de las Luces”!

5. What are some points to consider for someone’s hair living this lifestyle, in this climate?

• Frequent moisturizing salon treatments are a must in such high humidity, sun and fun town!
  There are also a variety of leave-in products that can give your hair SPF and moisture, while out and about.
• Consider the amount of maintenance you’re willing to give to a desired new look and color and sit down with a professional that considers first of all, your natural texture, your lifestyle, features and styling daily routine! (Age to me; does not dictate the look).
• Avoid high temperature flat irons if you want your color to stay true and fade less!
  Fading is a natural process of any color pigment (specially reds) heat and chlorine are color’s #1 enemy; as well as shampooing too frequently!
• If you desire much lighter or blonder hair than your natural color level; bleach is a must…used properly and professionally it’s a wonderful thing but it can also destroy your hair during a lifting process that is not watched carefully. Make sure your Colorist-Stylist is experienced and aids themselves with products that compliment the lifting process safely.
  In some cases, color correction may be necessary prior to achieving a desired results; as may be the case with my fellow Blonde Latinas.
• If you’re a surfer, beach and ocean lover; frequent hair trims, leave-in products and salon treatments is the recipe for your healthy long locks!
• Most of us don’t want/like or prefer our grey hair; they may be premature of just a natural sign of time passing…your hair will thank you for having your monthly grey coverage appointments. Avoid buying store bought boxes of color since you may risk having different levels of color with different undertones and eventually needing a color correction session to even it out over a period of time. Best to buy some temporary grey-covering powder shadows or sticks until you can get to your Salon .
  You could also cut your hair into a soft shaggy or pixie, letting all your grey hair come in and see how you feel with it!

Colorizimo Hair Studio believes your hair should feel sexy, look healthy with dimension in color! … giving you the self-confidence that is sexier than anything else in the world!

Alexia tells us with beautiful conviction that she is a hair artist that likes to make her consultations and sessions very personal and in total confidence. She  may even offer you a glass of wine or tequila shot, so you can just relax and enjoy the process!