Current News from Punta Mita: Pop-up Store Skyler Swimwear!

By Cheryl Woodcock - Dec 03, 2020
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By Cheryl Woodcock - Apr 12, 2019

The SKYLER Swimwear Collection is coming to Punta Mita with two exciting pop-up events. A brand named after its 21-year-old designer, Skyler was born in California, but moved to Mexico at the age of 12, growing up on the beaches of Punta Mita.

Influenced by the beauty, lifestyle, and the power and energy of the ocean of Punta Mita, she has created a stylish yet functional swimwear collection, with mix-and-match pieces meant to enhance any figure, perfect for both lounging or active use.

The SKYLER Energy collection is the first to be launched as a grouping of essential pieces: five tops and five bottoms, designed with a focus on fit and high-end, quality fabrics.

You can experience the SKYLER swimwear concept at two fun pop-up boutiques from 12:00 pm to 5:00 pm with a live DJ to add to the atmosphere, at Pacífico Beach Club on Friday, April 19th or Kupuri Beach Club and Saturday, April 20th, and support this young, local Punta Mita designer.

When visiting Punta Mita from Los Angeles stop by the Beverly Hills Bikinishop to grab your essential bikini wardrobe to outfit your vacation from Skyler Swimwear.


Skyler Swimwear’s Official Site:

Press inquiry please contact 



Photo credits – Hosseck 

Art Direction by Alt Creative Agency 

Hair by Colorisimo 

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Isla Mita

By Cheryl Woodcock - Aug 15, 2018

Isla Mita is a curated collection of beach-worthy apparel and accessories selected specifically for the Punta Mita lifestyle. Inspired by the passion its founder Emma Boutin has for this inimitable place, Isla Mita fuses chic style with the relaxed comfort that is a hallmark of this Pacific Mexico resort.

“Every day I am inspired by the beauty of the nature found here, and the energy present here,” says Emma. She explains that her inspiration may come in the form of a single wave, a baby turtle, a tiny shell…or the energy that the people here bring with them. “Everyone here has an intense life, a special story. Even though it’s a small community, it’s a community of remarkable people.” As for Emma’s story? “I fell in love here, and found my partner here.”

The Isla Mita style is reflective of Emma’s personal style while in Punta Mita: understated, low-key luxury. As Punta Mita is not a place of pretense, Isla Mita reveals its sense of elegance in graceful draping and luxurious fabrics – think silk, soft cottons and breezy fabrics. The Isla Mita line of beachwear is comprised of low-maintenance items you can wear from morning to night – with most pieces as fitting for breakfast as they are for cocktails.

“I prefer to wear caftans – or anything flowing – in quality fabrics of silk or cashmere, and accented with simple yet striking accessories. I always wear what I sell – and especially love the emerging women designers I’m working with.”

Colors sizzle! Emma reasons that in cities you generally don’t use much color, so she takes advantage of the seaside setting to make a vibrant statement. “Travel opens you up to new colors and designs,” she explains. In Punta Mita, colors are bold, and sea-inspired, and design quality is of top importance to Emma. “I seek out brands and designers who know how to ‘fit a woman’s body’ – a body with curves. It is important to embrace the body of a woman in a tasteful but sensual way,” she explains. “The designers I choose to work with at Isla Mita are those who can combine quality fabrics, good fit, and great style.”

The goal for Isla Mita and its curated collection of items is to become the lifestyle shop for the greater Punta Mita community, as well as to eventually private-label Punta Mita branded items. Isla Mita will offer well-traveled woman items they can easily pack and carry, that look good anywhere. “These are easy to wear and care pieces of exceptional quality and design.”

Isla Mita also contributes back to the community, through Emma’s involvment with the Punta de Mita Foundation. For her Punta Mita collection, a percentage of every purchase goes to the Foundation, giving back to the community through the Isa Mita brand.

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Go With The Flow

By Cheryl Woodcock - Jun 27, 2018

I’ve spent over 20 years in the entertainment news business, dashing from story to story as a producer and on-air correspondent for “Entertainment Tonight” and “The Insider.” Being “good” busy is in my blood – and keeps me motivated and inspired as a wife, mom and professional.  But family + career often means juggling a dozen plates – praying that they all stay in the air. Every parent knows exactly what I’m talking about!  It’s easy to get stressed out – and frantic. Luckily, a long time ago someone gave me a piece of advice that has helped me stay sane and smiling no matter what life brings. The words of wisdom? “Go with the flow.”  

I took the phrase to heart – and it’s how I found my way to paradise seven years ago. 

For two decades, my family has called Beverly Hills home. It’s all my kids knew. And that was what started to weigh on my husband David and me. Don’t get me wrong, we were blessed to live in the splendor of 90210, but we wanted our children to be global citizens – enlightened and cosmopolitan. Trips abroad were fine, but they were temporary. Then, we found the perfect answer in Punta Mita, a tropical paradise that offers the best of all worlds. After several holidays in the area, we decided to “go with the flow,” packed up our home in Beverly Hills moved to Punta Mita full-time. If you’ve been to this gorgeous village by the water you understand why we found it so appealing.  



What makes Punta Mita so magical starts with the breathtaking terrain and generous people. Then, of course, the food and climate. All these amazing qualities stand alone, but only scratch the surface to what makes Punta Mita one of the most invigorating and soul-enriching places on the planet.  

It’s been several years now since our move to Punta Mita, where it’s all about “going with the flow.” Today, my kids call me “the ultimate Surf Mom.” My husband and I are thrilled our children have had this tremendous cross-cultural experience and are bi-lingual.

If you haven’t visited Punta Mita – please come!  There’s so much to see and do and in this new blog, I’m going to introduce you to the best of the best.  So, to kick it off, herewith my top fave things to do in Punta Mita!

·      Favorite Surf Spot: La Lancha.

·      Favorite Day Trip: to the town of Sayulita. 

·      Favorite Sunset Spot:  The Four Seasons Residence Beach Club.

·      Favorite Spot to Run and Hike: The Punta Mita Trails at Monkey Mountain.

·      Favorite Place to Shopping: Paloma and Bulvera boutiques (inside The Four Seasons Punta Mita).   

·      Favorite Past time: With my family. 

What are your favorite ways to play in Punta Mita? Share with me @CherylWoodcock1

Edie Parker bag.

About Cheryl Woodcock.

Cheryl Woodcock is a Wife, Surf Mom as well as an entertainment and lifestyle journalist, living in Mexico. She is a true insider when it comes to all things fabulous and chic regarding her adopted hometown of Punta Mita. In fact, you could say she embodies Punta Mita Style – sun, sand, sports and effortless sophistication. Well-known to television audiences, Cheryl visited millions of homes every night as a correspondent for “Entertainment Tonight” the #1 syndicated newsmagazine in the world and as weekend co-host of the #2 ranked sister show “The Insider.” Cheryl was also the “face of the web” for ET and The Insider, providing daily web casts for the heavily trafficked official web sites for both shows. Cheryl still recurs as an “ET” Special Correspondent and is the face of the newly launched web site. Additionally, she is a long-time contributing editor for Genlux magazine.

Floating seamlessly from the hideaways of the rich and famous to the most exclusive red carpets, Cheryl doesn’t simply follow stories – she breaks them. Whether at the Cannes Film Festival, covering the Democratic National Convention or at The Four Seasons in Punta Mita, Cheryl’s professional and approachable style makes her a favorite with both viewers and the world’s most fascinating people.

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I want to share a Hollywood Secret with you…

By Cheryl Woodcock - Aug 03, 2017

Nude Envie Launches First Product Line, Envie De Lèvres.

Luxurious and sophisticated nude-colored makeup line tabs into the U.S. cosmetics market

Los Angeles, CA (March 7, 2017) Nude Envie announces the launch of its rst product line, Envie De Lèvres, into the U.S. market: Seven profound shades of nude-colored lipsticks and one perfect nude lip pencil.

Nude Envie founder, Isabel Madison believes that “feeling beautiful is being beautiful, and that con dence, sophistication and subtleness make a woman feel beautiful.”

The company’s re ned makeup products are geared towardssophisticated and stylish women, who embrace their natural allure. Envie De Lèvres’ subtle shades of nude allow every woman, no matter her ethnicity or complexion, to showcase her skin tone and highlight her features without overpowering them. Carefully crafted, using the nest ingredients, all Envie De Lèvres lipsticks are paraben and gluten free as well as extra moisturizing and luxurious due to added Vitamin E and jojoba oils.

Isabel grew up immersed in beauty culture. Her father, a biochemist, formulated cosmetic products for Max Factor, Halston and Chanel and his own cosmetic line, Visage Beauté. Their home resembled a cosmetics department store, makeup was everywhere. Not being allowed to use any cosmetics as a little girl, Isabel sat in awe watching her mother transform into a glamorous woman applying subtle touches of makeup and color. She would mimic her mom and play with the products using her younger sister and grandmother as models. It was at the age of 13 that Isabel actively became involved with her father’s cosmetics business, creating new shades of powder and creamy frosted eye shadows and helping melt and mold lipsticks. She learned about cosmetics and the beauty business from the inside out.

As her life evolved, becoming a mom, and raising 3 magni cent children, her passion for cosmetics never faded. It wasn’t until recently that Isabel found her place in the vast cosmetics landscape once again. While shopping with her sister, she was overwhelmed by the wide variety of vibrant colors of lipstick in the store’s cosmetics department. Why is it so hard to nd the perfect nude lipstick? It shouldn’t be! And with this revelation, Nude Envie was born.

The Envie De Lèvres line is available at Barneys Beverly Hills and online at and For all press inquiries or more information, please contact


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