Just as there is a beach for every mood, there is a swimsuit to fit every lifestyle. This is the main feature of Skyler Swimwear, a bikini brand founded by Skyler, a young designer from Beverly Hills, who arrived in our destination in 2010 when her family decided to move to Punta Mita, a place she considers
her home and which has served as her muse for each of her creations.
“I am sure that living in Vallarta • Nayarit was what motivated me to undertake the design of swimwear. Since I was born in a ‘concrete jungle,’ but grew up in this spectacular beach destination, all my inspiration is based on the fusion of these two worlds in which I have lived,” Skyler shares.
SEASONAL
COLLECTIONS
Skyler Swimwear was launched in December 2018. “The general concept of the brand is to create a collection of two-piece swimwear with minimalist, simple, natural designs and without prints, so that they become essential items in every woman’s wardrobe, while offering a more personalized experience through the combination of different styles.”
ENERGY was Skyler’s debut collection and consists of five sets of different designs, all available in black, white and red, the brand’s signature colors.
“I like to think that, with this first season, I managed to convey a feeling of confidence among women who wear a bikini, as this garment awakens a characteristic energy in each of them.”
2020 is the name of her second collection, which pays tribute to the spring-summer season. “The creative process of this new collection was very interesting, because if ENERGY was the introduction to the concept of my brand, in 2020 the central theme is inner discovery.”
To create this second season, Skyler took as a reference the style used by renowned designer Tom Ford for some Gucci collections he created in the late 1990s and early 2000s. “These are five new pieces available in the brand’s colors, but cocoa and green were added, which I love because in addition to being present in nature, they contribute to highlighting the skin tone and type, which reinforces women’s security and freedom.”
CREATION OF
THE BRAND
In addition to our destination’s lush landscape, Skyler Swimwear’s origin was in catwalks and photo shoots.
“When I was 15, I started modeling. At that stage I felt very creative, and that awakened in me the need to make an impact with some design ideas I had. It was during my last year of high school that I really started with the project, as I was making some changes to bikinis I already had, besides making sketches about some ideas that could be useful. Then, little by little, I got in touch with people who knew about the swimwear design and production industry, who guided me until I was able to create my own brand.”
CREATIVE PROCESS
For Skyler, a swimsuit is much more than a piece of clothing; it represents an entire lifestyle. “Since my arrival in Vallarta • Nayarit, I have always enjoyed spending time by the ocean. My swimsuits are designed to be comfortable and to offer more freedom of movement. In addition, each piece is designed to fit the various lifestyles this destination allows you to experience.”
“Once I conceive the model, I make different sketches until I get the ideal design. In addition, I like to get involved in the production process, to choose the best materials and, above all, to obtain the distinctive look in each of my bikinis.”
RELATIONSHIP WITH
THE DESTINATION
The next natural step for Skyler is brand building. To achieve this, her strategy includes the introduction of her swimsuits in different popup stores in the destination and the organization of events with dynamic catwalks that will feature special guests.
“Through Skyler Swimwear I want to emphasize that, in addition to the excellent lifestyle our destination offers, this wonderful bay is home to very creative and talented people. In fact, due to all the attributes it possesses, both visitors and residents are privileged to enjoy this wonderful place,” she concludes.
Photos by: Anne Menke and Hossek
Be sure to pop into Casa Mita from December 6th until May 2020 to visit our Pop Up Store celebrating Punta Mita’s 20th birthday.
Commemorative collectors’ items like water bottles, golf attire from shirts , ball markers, puzzles, cards, sunhats and other unique pieces, including our twist on the famous family board game, Mitapoly, will be available.
The limited-edition collections from designers Skyler Swimwear, Raquel Orozco, Lydia Lavine, Vanessa Guckel and Anine Bing will be also available at in this fun, retail pop-up concept, held on the terrace in relaxed Punta Mita style. Join us at the Pop-Up Anniversary Casa Mita store for a coffee, sample our Barrel Select 20th Anniversary and have a browse, Monday through Friday from 9:00 am to 6:00 pm.
Visit Skyler Swimwear’s Official Website here and her Instagram here!
The SKYLER Swimwear Collection is coming to Punta Mita with two exciting pop-up events. A brand named after its 21-year-old designer, Skyler was born in California, but moved to Mexico at the age of 12, growing up on the beaches of Punta Mita.
Influenced by the beauty, lifestyle, and the power and energy of the ocean of Punta Mita, she has created a stylish yet functional swimwear collection, with mix-and-match pieces meant to enhance any figure, perfect for both lounging or active use.
The SKYLER Energy collection is the first to be launched as a grouping of essential pieces: five tops and five bottoms, designed with a focus on fit and high-end, quality fabrics.
You can experience the SKYLER swimwear concept at two fun pop-up boutiques from 12:00 pm to 5:00 pm with a live DJ to add to the atmosphere, at Pacífico Beach Club on Friday, April 19th or Kupuri Beach Club and Saturday, April 20th, and support this young, local Punta Mita designer.
When visiting Punta Mita from Los Angeles stop by the Beverly Hills Bikinishop to grab your essential bikini wardrobe to outfit your vacation from Skyler Swimwear.
Instagram: @SKYLERSWIMWEAR
Skyler Swimwear’s Official Site: https://skylerswimwear.com/
Press inquiry please contact cherylwoodcock4@icloud.com
Photo credits – Hosseck
Art Direction by Alt Creative Agency
Hair by Colorisimo
Photos by: AleLuca
“ENERGY” Expands Command on “Mexican Riviera”
We are thrilled to report that Skyler Swimwear™ has launched its official web site at midnight, on December 5th. The launch of the online store (www.skylerswimwear.com)
follows a test campaign and significant growth in overall in-store presence along Mexico’s famed “Mexican Riviera,” driven by its debut collection, ENERGY.
The collection is carried in upscale malls and resort community boutiques throughout the region, including high-end tropical locations of Punta de Mita and Puerto Vallarta, which are vastly becoming the “it towns” of high end clientele, including celebrity crowds and executives from across theglobe.
The lush jungles and warm Pacific Ocean, along with the vibrant nightlife, provide the perfect backdrop for ENERGY. The collection can now can be shopped online as well, exclusively through the Skyler Swimwear website.
“The response in Mexico’s most exclusive shops has definitely exceeded expectations, and we couldn’t be more excited to share Skyler Swimwear with a much bigger audience,” says 21 year-old designer and company founder/CEO Skyler Lee.“
The new online store allows a direct channel for international clients to purchase from the collection.”
Instagram: @SKYLERSWIMWEAR
The site is user-centric and engaging in all aspects. Visitors can easily identify which pieces are right for them through a look book and size chart as well as get ideas on how to create dozens of “looks” by pairing different tops with bottoms to create unique combinations. A secure and easy check-out process makes the experience effortless from log on to click off.
Instagram: @SKYLERSWIMWEAR
ABOUT SKYLER SWIMWEAR™
Skyler Swimwear is your next wardrobe essential. Like the little black dress, each piece from the ENERGY collection is assured, sophisticated and sexy. It’s the perfect travel companion. Toss it in your bag for the beach or stow it for a cross continent escapade. Resilient, high-end fabric cut with smart engineering that aims to flatter any figure by lifting in all the right places. It has been said to be similar to that of a “ young ERES style.” Skyler Swimwear is the perfect choice for a jet-set look or simplify for a sleek silhouette. Whatever your scene, Skyler Swimwear fits the scene.
Instagram: @SKYLERSWIMWEAR
ABOUT THE ENERGY COLLECTION
Clean, cohesive, effortless. ENERGY, Skyler Swimwear’s debut collection, inspires confidence and creativity. ENERGY makes finding your flawless fit refreshingly uncomplicated. Choose from five tops and bottoms, each smartly engineered to flatter your natural curves. Monochromatic color palettes in three vibrant hues – cherry red, black, and white– become your “canvas for creative expression.”
Photos by: Armondo Monroy
ABOUT SKYLER
Skyler was born in Beverly Hills, California. At the age of 12, she then moved with her family to Mexico, growing up in a swimsuit and surfing on the beaches of Punta de Mita and Puerto Vallarta. Drawn to style and fashion at an early age, she quite naturally aspired to create her own line, complimenting her tropical authentic lifestyle, while drawing design influences from the more urban, high fashion world of Los Angeles. Bi-cultural and internationally influenced, Skyler explains“ I come from two jungles: one tropical, the other concrete. The concept was to create a collection of essentials that cater to both influences.” Skyler’s design ambitions actively began to take shape two years ago, resulting in ENERGY, the first collection from Skyler Swimwear introduced for Resort 2019. Produced and manufactured in Guadalajara, under the helm of Alt Creative Agency ( @ALTCREATIVEAGENCY). Skyler recently returned to Southern California to pursue education as well as entrepreneurial and creative opportunities within the entertainment industry.
For Retailers: Skyler Woodcock, purchase@skylerswimwear.com
Media Inquiries: Steve Rohr, steve@lexiconpublicrelations.com
Instagram: @SKYLERSWIMWEAR
Official Site: https://skylerswimwear.com/
Isla Mita is a curated collection of beach-worthy apparel and accessories selected specifically for the Punta Mita lifestyle. Inspired by the passion its founder Emma Boutin has for this inimitable place, Isla Mita fuses chic style with the relaxed comfort that is a hallmark of this Pacific Mexico resort.
“Every day I am inspired by the beauty of the nature found here, and the energy present here,” says Emma. She explains that her inspiration may come in the form of a single wave, a baby turtle, a tiny shell…or the energy that the people here bring with them. “Everyone here has an intense life, a special story. Even though it’s a small community, it’s a community of remarkable people.” As for Emma’s story? “I fell in love here, and found my partner here.”
The Isla Mita style is reflective of Emma’s personal style while in Punta Mita: understated, low-key luxury. As Punta Mita is not a place of pretense, Isla Mita reveals its sense of elegance in graceful draping and luxurious fabrics – think silk, soft cottons and breezy fabrics. The Isla Mita line of beachwear is comprised of low-maintenance items you can wear from morning to night – with most pieces as fitting for breakfast as they are for cocktails.
“I prefer to wear caftans – or anything flowing – in quality fabrics of silk or cashmere, and accented with simple yet striking accessories. I always wear what I sell – and especially love the emerging women designers I’m working with.”
Colors sizzle! Emma reasons that in cities you generally don’t use much color, so she takes advantage of the seaside setting to make a vibrant statement. “Travel opens you up to new colors and designs,” she explains. In Punta Mita, colors are bold, and sea-inspired, and design quality is of top importance to Emma. “I seek out brands and designers who know how to ‘fit a woman’s body’ – a body with curves. It is important to embrace the body of a woman in a tasteful but sensual way,” she explains. “The designers I choose to work with at Isla Mita are those who can combine quality fabrics, good fit, and great style.”
The goal for Isla Mita and its curated collection of items is to become the lifestyle shop for the greater Punta Mita community, as well as to eventually private-label Punta Mita branded items. Isla Mita will offer well-traveled woman items they can easily pack and carry, that look good anywhere. “These are easy to wear and care pieces of exceptional quality and design.”
Isla Mita also contributes back to the community, through Emma’s involvment with the Punta de Mita Foundation. For her Punta Mita collection, a percentage of every purchase goes to the Foundation, giving back to the community through the Isa Mita brand.
Isla Mita is a carefully curated collection of International designers catering exclusive beachwear and accessories selected specifically for the Punta Mita way of life. Inspired by vibrant colors, each item has a special story and is lovingly designed by women. Passion for this inimitable destination translated into the Isla Mita chic style with the relaxed comfort that is hallmark of this Pacific Mexico Resort.
For the last six years, Isla Mita has thrived as an innovative fashion boutique in Punta Mita. All attire and accessories are hand picked by owner Emmanuelle Boutin. Drawn towards easy chic style, elegant comfort, Isla Mita brings a new, fresh vibe to our community; Punta Mita’s casualbeach living with an elevated sense of style.
Ultimately, Emma’s vision is that Punta Mita evolves into a globally recognized iconic destination – in the manner of St.Bartz or Ibiza – but with its own singular essence and a new generation of finesse.
Punta Mita
Punta Mita is an ultra-luxurious, 1,500-acre resort and residential community situated in the Riviera Nayarit, north of Puerto Vallarta. It lies on a private spear-shaped peninsula surrounded by white sand beaches, Pacific Ocean waters and lush tropical flora. Punta Mita is home to private villas and residences, two 5-Diamond rated Resort: The St. Regis Punta Mita Resort and Four Seasons Resort Punta Mita, a Tennis Center, four Resident’s Beach Clubs, and two Jack Nicklaus Signature Championship Golf Courses. Pacifico Golf Course is best known for its famous island green, “The Tale of the Whale”, the world’s only natural ocean island green. The Bahia Golf Course in Punta Mita offers more slopes around the greens and heavy contours to create more movement on the fairways and greens.
Take a look at Isla Mita’s Instagram. And it web page www.puntamita.com
Photo by: Ale Luca
Punta Mita and local Swimwear Designer Skyler Lee announced today that her eponymous line of swimwear will debut at Curve Las Vegas, the annual lingerie and swimwear exhibition to be held August 13 – 15, 2018 at the Mandalay Bay Convention Center, Las Vegas, NV. Woodcock also revealed that Lindsey Alt of Alt Creative Agency will exclusively represent Skyler Swimwear’s™ first collection ENERGY to international retailers at the annual trade show.
Her designs can now be purchased locally here in Puerto Vallarta at the Isla Mall in the Belen Del Mar boutiques along with her other stores in Punta Mita’s Plaza Olin and in Sayulita. Skyler Swimwear is also carried inside the Gates of Punta Mita at the elegant Kupuri Beach Club in Isla Mita Boutique.
Skyler says “We’re so excited to introduce Skyler Swimwear’s ENERGY collection at Curve Las Vegas, and we couldn’t ask for a better representative for the brand,” Woodcock said. “Alt Creative Agency truly understands ENERGY’s fresh appeal and has the professional bandwidth to reach key buyers.”
Clean, cohesive, effortless; the new ENERGY collection inspires confidence and creativity. ENERGY makes finding your flawless fit refreshingly uncomplicated. Choose from five tops and bottoms, each smartly engineered to flatter your natural curves. Three vibrant hues – cherry red, white, black – become your canvas for creative expression.
While this is the first time Skyler Swimwear is being offered on a global scale, the line enjoyed immediate success with a soft-launch in exclusive shops along Mexico’s tropical Riviera Nayarit, Punta Mita, earlier this year.
The collection is now carried in upscale malls and resort community boutiques throughout the region and Skyler is beyond in gratitude to have her designs showcasing and appearing in her beloved hometown here in Punta Mita and Puerto Vallarta.
The campaign for Skyler Swimwear was shot by Puerto Vallarta’s local Lifestyle and editorial photographer Ale Luca. Ale was born and raised in Puerto Vallarta and grew up around the camera and industry. She is a self taught photographer however attend and graduated from the prestigious Santa Monica College in the photography department. Ale prides herself on shooting in natural lighting and the elements of the majestic settings that Puerto Vallarta provides. She is a creative visionary and understands the beauty of the area and all that it offers for a beautiful canvas and backdrop for brand campaigns and photoshoots. Luca recently shot the campaigns for other local designers such as Diosa Mar and Kenda Shoes. Her Instagram is @alelucaphoto
ABOUT SKYLER SWIMWEAR™
Skyler Swimwear is your next wardrobe essential. Like the little black dress, Skyler Swimwear is assured, sophisticated and sexy. It’s the perfect travel companion. Toss it in your bag for the beach or stow it for a cross continent escapade. Resilient, comfy fabric means it’s go time. Smart engineering aims to flatter any figure by lifting in all the right spots. Monochromatic color palettes become bold backdrops for whatever suits your mood. Accessorize urban safari-style or simplify for a sleek silhouette. Whatever your scene, Skyler Swimwear has your back.
ABOUT SKYLER LEE
Skyler Lee grew up in a swimsuit on the beaches of Punta Mita, Mexico. Drawn to fashion at an early age, she quite naturally aspired to create her own swimwear line surfing and frolicking in the crystal clear waters of the Bahia de Banderas. Skyler’s design ambitions started to take shape two years ago resulting in ENERGY, the first collection from Skyler Swimwear introduced this summer. Born in Beverly Hills, where she spent her early childhood. Skyler spent her formative years at the American School of Puerto Vallarta then went on to her higher education in the USA. Skyler recently returned to Southern California to attend Loyola Marymount University and is in her second year as a business major.
Instagram @skylerswimwear
For Retailers: cmwoodcock@msn.com
Media Inquiries: Steve Rohr, steve@lexiconpublicrelations.com
LeeAnn Sauter may not look like a revolutionary, but the striking gorgeous sophisticated blonde is a groundbreaker in the hotel and resort retail industry. Ten years ago, Sauter refashioned the entire in-hotel shopping experience after an idea came to her while vacationing at the Four Seasons Hualalai in Hawaii. The retail veteran (she spent over fifteen years in the retail industry working for companies like Tommy Hilfiger and The Gap) was struck with a startling disconnect: Although five-star hotels had evolved, the stores within them seemed dated and uninspired.
The finest, and most exclusive hotels complemented the natural surroundings of any given location in architecture and elements, without sacrificing the premium amenities and white glove service, yet the retail experience seemed to lack the same vision. The hotel “gift shop” felt at odds with its smart surroundings.
Sauter surmised, correctly, that the well-heeled guest would spark to a more sophisticated approach to in-hotel shopping. So, mirroring the way a hotel property catered to its clientele, she launched Seaside Luxe (now Maris Collective) and began launching concept boutiques that took style cues from their respective locations. She stocked each store with upmarket designer goods (think: Pucci, Lanvin, Missoni) expertly blended with one-of-a-kind wares from local artisans. Today, Maris Collective now boasts nearly 30 shops in over a dozen luxury hotel properties worldwide, including two recent openings at the Four Seasons Bahrain. The boutiques, “Rhodium” and “Pavia” are the first for Maris in the Middle East. The company has plans for a global expansion, adding an additional 40 stores in the next few years.
Surf Chic was thrilled to find the Maris Collective brand at the Four Seasons Boutiques in Punta Mita, Mexico. Truly one of our all-time favorite shopping experiences which includes Punta Mita Bulvera, Paloma and the Hecho Boutique all staffed by the super “hot shot” Fashion forward team from Maris Collective- The Four Seasons ultra chic Punta Mita destination is led by the ever so talented retail director Deb Ferrari who always greets us with a warm smile after a long day of surfing when we are in need of an Haute Couture fix- or what we deem Apres surf shopping.
The Four Seasons boutiques offers all of our favorite luxury brands and super sophisticated merchandise from around the world. We simply adore the Punta Mita style especially in the Surfing and Resort Wear section influenced by the gorgeous stylish local Punta Mita surfers, celebs, bold faced names and the Jetset crowd who visit the resort often. We are in such gratitude for Deb Ferrari the shop leader, who always greets us with a smile and makes our shopping days just that much happier and smooth.
My favorite are the colorful windows that always reveals the story of what is to be discovered inside these fabulous boutiques. We just love all of the Luxe living items and treasures that we seek and find. Surf Chic adores the haute couture beach looks featured here by our favorite Punta Mita Surf Model Skyler who embodies the super chic Punta Mita style and lifestyle on every level.
The clothes are simply perfect for any occasion especially for the Beach and Resort Wear- All at it’s finest- However- there is a wide selection of looks for any occasion of course specializing in Beach Vacations- which we adore!
We at Surfchic believe that in combination with the Punta Mita lifestyle and the Maris Collective brand – Haute Couture Surfing was born and inspired. We just Love it! We are seeing the trend unfold and come alive.
LeeAnn Sauter’s original philosophy continues to drive the company’s enormous success – to approach each boutique as a blank slate and organically combine luxury designer merchandise with the best of local tradition and craftsmanship. She is truly a genius and a modern day rennaisance visionary in the world of retail. Maris has distilled this creative concept into the trademarked mantra “No Ordinary Moment.” For Sauter and her talented team, it’s more than a catchy mantra, it’s a promise, one they intend to keep.
Vogue magazine has noted her as creating the “ferarraris of Swimwear”.
Melissa is a former model based in London and she is absolutely gorgeous – we adore her as so do many other celebrities such as Beyonce,Rihanna, Rose Huntington-Whiteley, Bella Hadid and Eva Longoria.
I first met Melissa at one of her divine Trunk Shows at the Peninsula in Beverly Hills. I was covering for Entertainment Tonight and then ended up ordering her entire line of Swim wear. I brought my daughter Skyler who was then 9 years old with me. It was from that moment on that Skyler was enlightened and had the idea of creating her own swim wear line. Now 10 years later her dreams and passion for creating swimwear never wavered -only became stronger with her Surf Life in Mexico. Melissa has been a true Role model for my daughter and many other designers with vision and Passion.
For that we thank you along with the pure joy we have when wearing her beautiful and most comfortable creations.
As a former swimwear model who lived and worked in Italy for many years, Melissa Odabash has an innate sense of what women want from their swimwear & beachwear. From the inception of the brand, the collection has been developed and constructed to sculpt and enhance the silhouette. Timeless pieces designed with clean lines and innovative textiles aim to adapt to all body types, making them a must- have for the distinguished global traveller.
Melissa’s debut collection was launched in 1999, a collection which swiftly came to epitomise the glamour and sophistication of a luxury lifestyle brand, and which British Vogue was quick to name as ‘The Ferraris of the bikini world.’ She has been credited with ‘re-introducing high fashion into the swimwear world’ with complementary ranges including everything from beachwear, accessories, children swear and sports luxe. Having been established for well over a decade, her insightful know-how and discerning use of superior fabrics demonstrates the skill and time that it has taken to really become a master in her industry. To date Melissa has been honoured with ‘Designer of the year’ in Paris, ‘Swimwear Designer of the Year’ and ‘Retailer of the Year’ at the London Lifestyle awards which she has been nominated for again this year. Melissa has also been bestowed the honour of receiving the Founder’s Award from the WIE and Humanitarian Award from the Future Dreams charity.
Melissa Odabash – Honolua White swimsuitAs an extension of her luxury collection, Melissa has worked with couture designer Julian MacDonald. Together they have created sold out capsule collections pushing swimwear boundaries and creating statement pieces. Odabash & Macdonald marked their fifth collaboration last season, and unveiled the collection at the 2015 Monaco Grand Prix with a star-studded show.
Her collections are distributed in over 50 countries and throughout 500 luxury department stores, boutiques and resorts including her own online web store shipping worldwide. Melissa has two freestanding stores in Notting Hill and Chelsea to offer clients a complete experience of the brand.
With her continuing global success, Melissa has teamed with many high profile stars and brands creating new outlets for her ever-growing following. Melissa has collaborated with Victoria’s Secret, creating their best-selling bikini, created a coffee table book with Bryan Adams for Speedo’s 75th Anniversary, she has developed “the perfect bikinis” with Gwyneth Paltrow for her lifestyle website GOOP and re-developed the iconic swimsuits for the film ‘Diana’ starring Naomi Watts as well as ‘Impossible.’ More recently Melissa teamed up with American fashionista and stylist Rachel Roy to create a decadent capsule swimwear line which achieved astounding success and a bespoke capsule range of pieces for the Outnet.com which launched with a rooftop pool-party in New York.
Melissa has also continued to work in broadcast media, from mentoring the models in the ever popular Britain & Irelands Next Top Model to being a correspondent for the worldwide network France 24 during the Royal Wedding, as well as using her fashion expertise on Strictly Come Dancing it Takes Two.
Melissa Odabash – Hawaii White swimsuitThroughout her success as a designer, Melissa continues to enjoy her numerous philanthropic ventures. To name but a few, she has worked with Fashion Targets Breast Cancer, Prince’s trust, Kidsco, CHIVA and has partnered with Elton John to create an exclusive hat for his Aids Foundation. In 2015 Melissa launched her debut mastectomy line with the Future Dreams Breast Cancer Charity and has another collection in the pipeline for 2017. Naomi Campbell’s Fashion for Relief show which opened London Fashion Week in 2015 also saw Melissa make an exclusive return to the runway for one walk only!
Melissa has also contributed to educational establishments such as speaking to Harvard Alumni in New York and inspiring young undergraduates at London’s Conde Nast College of Fashion & Design.
Melissa Odabash continues to enjoy the attention of A-list stars; Kate Moss, Cindy Crawford, Elle Macpherson, Rhianna, Kendall Jenner, Gwyneth Paltrow, Sienna Miller, Heidi Klum and Beyoncé are among the celebrities who choose Melissa Odabash whilst on holiday. The collections have a consistent presence in both national and international fashion publications such as Vogue, Elle, Porter, Harper’s Bazaar, In Style and Tatler, as well as huge presence online and support from esteemed fashion bloggers.
