Isla Mita is a curated collection of beach-worthy apparel and accessories selected specifically for the Punta Mita lifestyle. Inspired by the passion its founder Emma Boutin has for this inimitable place, Isla Mita fuses chic style with the relaxed comfort that is a hallmark of this Pacific Mexico resort.
“Every day I am inspired by the beauty of the nature found here, and the energy present here,” says Emma. She explains that her inspiration may come in the form of a single wave, a baby turtle, a tiny shell…or the energy that the people here bring with them. “Everyone here has an intense life, a special story. Even though it’s a small community, it’s a community of remarkable people.” As for Emma’s story? “I fell in love here, and found my partner here.”
The Isla Mita style is reflective of Emma’s personal style while in Punta Mita: understated, low-key luxury. As Punta Mita is not a place of pretense, Isla Mita reveals its sense of elegance in graceful draping and luxurious fabrics – think silk, soft cottons and breezy fabrics. The Isla Mita line of beachwear is comprised of low-maintenance items you can wear from morning to night – with most pieces as fitting for breakfast as they are for cocktails.
“I prefer to wear caftans – or anything flowing – in quality fabrics of silk or cashmere, and accented with simple yet striking accessories. I always wear what I sell – and especially love the emerging women designers I’m working with.”
Colors sizzle! Emma reasons that in cities you generally don’t use much color, so she takes advantage of the seaside setting to make a vibrant statement. “Travel opens you up to new colors and designs,” she explains. In Punta Mita, colors are bold, and sea-inspired, and design quality is of top importance to Emma. “I seek out brands and designers who know how to ‘fit a woman’s body’ – a body with curves. It is important to embrace the body of a woman in a tasteful but sensual way,” she explains. “The designers I choose to work with at Isla Mita are those who can combine quality fabrics, good fit, and great style.”
The goal for Isla Mita and its curated collection of items is to become the lifestyle shop for the greater Punta Mita community, as well as to eventually private-label Punta Mita branded items. Isla Mita will offer well-traveled woman items they can easily pack and carry, that look good anywhere. “These are easy to wear and care pieces of exceptional quality and design.”
Isla Mita also contributes back to the community, through Emma’s involvment with the Punta de Mita Foundation. For her Punta Mita collection, a percentage of every purchase goes to the Foundation, giving back to the community through the Isa Mita brand.