Photos by: AleLuca
“ENERGY” Expands Command on “Mexican Riviera”
We are thrilled to report that Skyler Swimwear™ has launched its official web site at midnight, on December 5th. The launch of the online store (www.skylerswimwear.com)
follows a test campaign and significant growth in overall in-store presence along Mexico’s famed “Mexican Riviera,” driven by its debut collection, ENERGY.
The collection is carried in upscale malls and resort community boutiques throughout the region, including high-end tropical locations of Punta de Mita and Puerto Vallarta, which are vastly becoming the “it towns” of high end clientele, including celebrity crowds and executives from across theglobe.
The lush jungles and warm Pacific Ocean, along with the vibrant nightlife, provide the perfect backdrop for ENERGY. The collection can now can be shopped online as well, exclusively through the Skyler Swimwear website.
“The response in Mexico’s most exclusive shops has definitely exceeded expectations, and we couldn’t be more excited to share Skyler Swimwear with a much bigger audience,” says 21 year-old designer and company founder/CEO Skyler Lee.“
The new online store allows a direct channel for international clients to purchase from the collection.”
The site is user-centric and engaging in all aspects. Visitors can easily identify which pieces are right for them through a look book and size chart as well as get ideas on how to create dozens of “looks” by pairing different tops with bottoms to create unique combinations. A secure and easy check-out process makes the experience effortless from log on to click off.
ABOUT SKYLER SWIMWEAR™
Skyler Swimwear is your next wardrobe essential. Like the little black dress, each piece from the ENERGY collection is assured, sophisticated and sexy. It’s the perfect travel companion. Toss it in your bag for the beach or stow it for a cross continent escapade. Resilient, high-end fabric cut with smart engineering that aims to flatter any figure by lifting in all the right places. It has been said to be similar to that of a “ young ERES style.” Skyler Swimwear is the perfect choice for a jet-set look or simplify for a sleek silhouette. Whatever your scene, Skyler Swimwear fits the scene.
ABOUT THE ENERGY COLLECTION
Clean, cohesive, effortless. ENERGY, Skyler Swimwear’s debut collection, inspires confidence and creativity. ENERGY makes finding your flawless fit refreshingly uncomplicated. Choose from five tops and bottoms, each smartly engineered to flatter your natural curves. Monochromatic color palettes in three vibrant hues – cherry red, black, and white– become your “canvas for creative expression.”
Photos by: Armondo Monroy
Skyler was born in Beverly Hills, California. At the age of 12, she then moved with her family to Mexico, growing up in a swimsuit and surfing on the beaches of Punta de Mita and Puerto Vallarta. Drawn to style and fashion at an early age, she quite naturally aspired to create her own line, complimenting her tropical authentic lifestyle, while drawing design influences from the more urban, high fashion world of Los Angeles. Bi-cultural and internationally influenced, Skyler explains“ I come from two jungles: one tropical, the other concrete. The concept was to create a collection of essentials that cater to both influences.” Skyler’s design ambitions actively began to take shape two years ago, resulting in ENERGY, the first collection from Skyler Swimwear introduced for Resort 2019. Produced and manufactured in Guadalajara, under the helm of Alt Creative Agency ( @ALTCREATIVEAGENCY). Skyler recently returned to Southern California to pursue education as well as entrepreneurial and creative opportunities within the entertainment industry.
For Retailers: Skyler Woodcock, email@example.com
Media Inquiries: Steve Rohr, firstname.lastname@example.org
Official Site: https://skylerswimwear.com/