Surfchic

Skyler Swimwear™ at Curve las Vegas

By Cheryl Woodcock - Aug 13, 2018

Photo by: Ale Luca

 

Punta Mita and local Swimwear Designer Skyler Lee announced today that her eponymous line of swimwear will debut at Curve Las Vegas, the annual lingerie and swimwear exhibition to be held August 13 – 15, 2018 at the Mandalay Bay Convention Center, Las Vegas, NV.  Woodcock also revealed that Lindsey Alt of Alt Creative Agency will exclusively represent Skyler Swimwear’s™ first collection ENERGY to international retailers at the annual trade show.

Skyler Swimwear, Surfchic

Her designs can now be purchased locally here in Puerto Vallarta at the Isla Mall in the Belen Del Mar boutiques along with her other stores in Punta Mita’s Plaza Olin and in Sayulita. Skyler Swimwear is also carried inside the Gates of Punta Mita at the elegant Kupuri Beach Club in Isla Mita Boutique.

Skyler says “We’re so excited to introduce Skyler Swimwear’s ENERGY collection at Curve Las Vegas, and we couldn’t ask for a better representative for the brand,” Woodcock said. “Alt Creative Agency truly understands ENERGY’s fresh appeal and has the professional bandwidth to reach key buyers.”

Skyler Swimwear, Surfchic

Clean, cohesive, effortless; the new ENERGY collection inspires confidence and creativity.  ENERGY makes  finding your flawless fit refreshingly uncomplicated. Choose from five tops and bottoms, each smartly engineered to flatter your natural curves. Three vibrant hues – cherry red, white, black – become your canvas for creative expression.

While this is the first time Skyler Swimwear is being offered on a global scale, the line enjoyed immediate success with a soft-launch in exclusive shops along Mexico’s tropical Riviera Nayarit, Punta Mita, earlier this year.

Skyler Swimwear, Surfchic

The collection is now carried in upscale malls and resort community boutiques throughout the region and Skyler is beyond in gratitude to have her designs showcasing and appearing in her beloved hometown here in Punta Mita and Puerto Vallarta.

The campaign for Skyler Swimwear was shot by Puerto Vallarta’s local Lifestyle and editorial photographer Ale Luca. Ale was born and raised in Puerto Vallarta and grew up around the camera and industry.  She is a self taught photographer however attend and graduated from the prestigious  Santa Monica College in the photography department. Ale prides herself on shooting in natural lighting and the elements of the majestic settings that Puerto Vallarta provides. She is a creative visionary and understands the beauty of the area and all that it offers for a beautiful canvas and backdrop for brand campaigns and photoshoots. Luca recently shot the campaigns for other local designers such as Diosa Mar and Kenda Shoes.  Her Instagram is @alelucaphoto 

Skyler Swimwear, Surfchic

 

 

ABOUT SKYLER SWIMWEAR™  

Skyler Swimwear is your next wardrobe essential.  Like the little black dress, Skyler Swimwear is assured, sophisticated and sexy. It’s the perfect travel companion. Toss it in your bag for the beach or stow it for a cross continent escapade. Resilient, comfy  fabric means it’s go time.  Smart engineering aims to flatter any figure by lifting in all the right spots. Monochromatic color palettes become bold backdrops for whatever suits your mood. Accessorize urban safari-style or simplify for a sleek silhouette. Whatever your scene, Skyler Swimwear has your back.

 

ABOUT SKYLER LEE  

Skyler Lee grew up in a swimsuit on the beaches of Punta Mita, Mexico. Drawn to fashion at an early age, she quite naturally aspired to create her own swimwear line surfing and frolicking in the crystal clear waters of the Bahia de Banderas. Skyler’s design ambitions started to take shape two years ago resulting in ENERGY, the first collection from Skyler Swimwear introduced this summer. Born in Beverly Hills, where she spent her early childhood. Skyler spent her formative years at the American School of Puerto Vallarta then went on to her higher education in the USA. Skyler recently returned to Southern California to attend Loyola Marymount University and is in her second year as a business major.

Skyler Swimwear, Surfchic

Instagram @skylerswimwear

 

For Retailers:  cmwoodcock@msn.com

Media Inquiries:  Steve Rohr, steve@lexiconpublicrelations.com