The SKYLER Swimwear Collection is coming to Punta Mita with two exciting pop-up events. A brand named after its 21-year-old designer, Skyler was born in California, but moved to Mexico at the age of 12, growing up on the beaches of Punta Mita.
Influenced by the beauty, lifestyle, and the power and energy of the ocean of Punta Mita, she has created a stylish yet functional swimwear collection, with mix-and-match pieces meant to enhance any figure, perfect for both lounging or active use.
The SKYLER Energy collection is the first to be launched as a grouping of essential pieces: five tops and five bottoms, designed with a focus on fit and high-end, quality fabrics.
You can experience the SKYLER swimwear concept at two fun pop-up boutiques from 12:00 pm to 5:00 pm with a live DJ to add to the atmosphere, at Pacífico Beach Club on Friday, April 19th or Kupuri Beach Club and Saturday, April 20th, and support this young, local Punta Mita designer.
When visiting Punta Mita from Los Angeles stop by the Beverly Hills Bikinishop to grab your essential bikini wardrobe to outfit your vacation from Skyler Swimwear.
Instagram: @SKYLERSWIMWEAR
Skyler Swimwear’s Official Site: https://skylerswimwear.com/
Press inquiry please contact cherylwoodcock4@icloud.com
Photo credits – Hosseck
Art Direction by Alt Creative Agency
Hair by Colorisimo
Photos by: AleLuca
“ENERGY” Expands Command on “Mexican Riviera”
We are thrilled to report that Skyler Swimwear™ has launched its official web site at midnight, on December 5th. The launch of the online store (www.skylerswimwear.com)
follows a test campaign and significant growth in overall in-store presence along Mexico’s famed “Mexican Riviera,” driven by its debut collection, ENERGY.
The collection is carried in upscale malls and resort community boutiques throughout the region, including high-end tropical locations of Punta de Mita and Puerto Vallarta, which are vastly becoming the “it towns” of high end clientele, including celebrity crowds and executives from across theglobe.
The lush jungles and warm Pacific Ocean, along with the vibrant nightlife, provide the perfect backdrop for ENERGY. The collection can now can be shopped online as well, exclusively through the Skyler Swimwear website.
“The response in Mexico’s most exclusive shops has definitely exceeded expectations, and we couldn’t be more excited to share Skyler Swimwear with a much bigger audience,” says 21 year-old designer and company founder/CEO Skyler Lee.“
The new online store allows a direct channel for international clients to purchase from the collection.”
Instagram: @SKYLERSWIMWEAR
The site is user-centric and engaging in all aspects. Visitors can easily identify which pieces are right for them through a look book and size chart as well as get ideas on how to create dozens of “looks” by pairing different tops with bottoms to create unique combinations. A secure and easy check-out process makes the experience effortless from log on to click off.
Instagram: @SKYLERSWIMWEAR
ABOUT SKYLER SWIMWEAR™
Skyler Swimwear is your next wardrobe essential. Like the little black dress, each piece from the ENERGY collection is assured, sophisticated and sexy. It’s the perfect travel companion. Toss it in your bag for the beach or stow it for a cross continent escapade. Resilient, high-end fabric cut with smart engineering that aims to flatter any figure by lifting in all the right places. It has been said to be similar to that of a “ young ERES style.” Skyler Swimwear is the perfect choice for a jet-set look or simplify for a sleek silhouette. Whatever your scene, Skyler Swimwear fits the scene.
Instagram: @SKYLERSWIMWEAR
ABOUT THE ENERGY COLLECTION
Clean, cohesive, effortless. ENERGY, Skyler Swimwear’s debut collection, inspires confidence and creativity. ENERGY makes finding your flawless fit refreshingly uncomplicated. Choose from five tops and bottoms, each smartly engineered to flatter your natural curves. Monochromatic color palettes in three vibrant hues – cherry red, black, and white– become your “canvas for creative expression.”
Photos by: Armondo Monroy
ABOUT SKYLER
Skyler was born in Beverly Hills, California. At the age of 12, she then moved with her family to Mexico, growing up in a swimsuit and surfing on the beaches of Punta de Mita and Puerto Vallarta. Drawn to style and fashion at an early age, she quite naturally aspired to create her own line, complimenting her tropical authentic lifestyle, while drawing design influences from the more urban, high fashion world of Los Angeles. Bi-cultural and internationally influenced, Skyler explains“ I come from two jungles: one tropical, the other concrete. The concept was to create a collection of essentials that cater to both influences.” Skyler’s design ambitions actively began to take shape two years ago, resulting in ENERGY, the first collection from Skyler Swimwear introduced for Resort 2019. Produced and manufactured in Guadalajara, under the helm of Alt Creative Agency ( @ALTCREATIVEAGENCY). Skyler recently returned to Southern California to pursue education as well as entrepreneurial and creative opportunities within the entertainment industry.
For Retailers: Skyler Woodcock, purchase@skylerswimwear.com
Media Inquiries: Steve Rohr, steve@lexiconpublicrelations.com
Instagram: @SKYLERSWIMWEAR
Official Site: https://skylerswimwear.com/
Isla Mita is a carefully curated collection of International designers catering exclusive beachwear and accessories selected specifically for the Punta Mita way of life. Inspired by vibrant colors, each item has a special story and is lovingly designed by women. Passion for this inimitable destination translated into the Isla Mita chic style with the relaxed comfort that is hallmark of this Pacific Mexico Resort.
For the last six years, Isla Mita has thrived as an innovative fashion boutique in Punta Mita. All attire and accessories are hand picked by owner Emmanuelle Boutin. Drawn towards easy chic style, elegant comfort, Isla Mita brings a new, fresh vibe to our community; Punta Mita’s casualbeach living with an elevated sense of style.
Ultimately, Emma’s vision is that Punta Mita evolves into a globally recognized iconic destination – in the manner of St.Bartz or Ibiza – but with its own singular essence and a new generation of finesse.
Punta Mita
Punta Mita is an ultra-luxurious, 1,500-acre resort and residential community situated in the Riviera Nayarit, north of Puerto Vallarta. It lies on a private spear-shaped peninsula surrounded by white sand beaches, Pacific Ocean waters and lush tropical flora. Punta Mita is home to private villas and residences, two 5-Diamond rated Resort: The St. Regis Punta Mita Resort and Four Seasons Resort Punta Mita, a Tennis Center, four Resident’s Beach Clubs, and two Jack Nicklaus Signature Championship Golf Courses. Pacifico Golf Course is best known for its famous island green, “The Tale of the Whale”, the world’s only natural ocean island green. The Bahia Golf Course in Punta Mita offers more slopes around the greens and heavy contours to create more movement on the fairways and greens.
Take a look at Isla Mita’s Instagram. And it web page www.puntamita.com
Photo by: Ale Luca
Punta Mita and local Swimwear Designer Skyler Lee announced today that her eponymous line of swimwear will debut at Curve Las Vegas, the annual lingerie and swimwear exhibition to be held August 13 – 15, 2018 at the Mandalay Bay Convention Center, Las Vegas, NV. Woodcock also revealed that Lindsey Alt of Alt Creative Agency will exclusively represent Skyler Swimwear’s™ first collection ENERGY to international retailers at the annual trade show.
Her designs can now be purchased locally here in Puerto Vallarta at the Isla Mall in the Belen Del Mar boutiques along with her other stores in Punta Mita’s Plaza Olin and in Sayulita. Skyler Swimwear is also carried inside the Gates of Punta Mita at the elegant Kupuri Beach Club in Isla Mita Boutique.
Skyler says “We’re so excited to introduce Skyler Swimwear’s ENERGY collection at Curve Las Vegas, and we couldn’t ask for a better representative for the brand,” Woodcock said. “Alt Creative Agency truly understands ENERGY’s fresh appeal and has the professional bandwidth to reach key buyers.”
Clean, cohesive, effortless; the new ENERGY collection inspires confidence and creativity. ENERGY makes finding your flawless fit refreshingly uncomplicated. Choose from five tops and bottoms, each smartly engineered to flatter your natural curves. Three vibrant hues – cherry red, white, black – become your canvas for creative expression.
While this is the first time Skyler Swimwear is being offered on a global scale, the line enjoyed immediate success with a soft-launch in exclusive shops along Mexico’s tropical Riviera Nayarit, Punta Mita, earlier this year.
The collection is now carried in upscale malls and resort community boutiques throughout the region and Skyler is beyond in gratitude to have her designs showcasing and appearing in her beloved hometown here in Punta Mita and Puerto Vallarta.
The campaign for Skyler Swimwear was shot by Puerto Vallarta’s local Lifestyle and editorial photographer Ale Luca. Ale was born and raised in Puerto Vallarta and grew up around the camera and industry. She is a self taught photographer however attend and graduated from the prestigious Santa Monica College in the photography department. Ale prides herself on shooting in natural lighting and the elements of the majestic settings that Puerto Vallarta provides. She is a creative visionary and understands the beauty of the area and all that it offers for a beautiful canvas and backdrop for brand campaigns and photoshoots. Luca recently shot the campaigns for other local designers such as Diosa Mar and Kenda Shoes. Her Instagram is @alelucaphoto
ABOUT SKYLER SWIMWEAR™
Skyler Swimwear is your next wardrobe essential. Like the little black dress, Skyler Swimwear is assured, sophisticated and sexy. It’s the perfect travel companion. Toss it in your bag for the beach or stow it for a cross continent escapade. Resilient, comfy fabric means it’s go time. Smart engineering aims to flatter any figure by lifting in all the right spots. Monochromatic color palettes become bold backdrops for whatever suits your mood. Accessorize urban safari-style or simplify for a sleek silhouette. Whatever your scene, Skyler Swimwear has your back.
ABOUT SKYLER LEE
Skyler Lee grew up in a swimsuit on the beaches of Punta Mita, Mexico. Drawn to fashion at an early age, she quite naturally aspired to create her own swimwear line surfing and frolicking in the crystal clear waters of the Bahia de Banderas. Skyler’s design ambitions started to take shape two years ago resulting in ENERGY, the first collection from Skyler Swimwear introduced this summer. Born in Beverly Hills, where she spent her early childhood. Skyler spent her formative years at the American School of Puerto Vallarta then went on to her higher education in the USA. Skyler recently returned to Southern California to attend Loyola Marymount University and is in her second year as a business major.
Instagram @skylerswimwear
For Retailers: cmwoodcock@msn.com
Media Inquiries: Steve Rohr, steve@lexiconpublicrelations.com
